As you are aware, we launched our new website and e-commerce store in December 2019. We have talked about doing this for some time but felt it was necessary since the industry is constantly changing and pushing retailers to their limits.
Although we jumped head first into e-commerce, our intentions are simple - inform our customers and potential customers who we are, the brands and services we supply and that we prefer you shop in person whenever possible so you can have the true customer experience, meet our knowledgeable staff, as well as touch and feel the quality products we hand pick from season to season. This interaction allows us to really find the right item that you are looking for, explain the benefits of the fabrics or services, make sure it fits you properly and that it makes you feel good when you are wearing it. We enjoy the day to day conversations with all customers whether its your first time in our store or your 100th time. We feel our e-commerce site will allow you to receive further information on our brands, trends or just keep you up to date at your convenience. The option is there for you to shop in-store or online.
One of our customers forwarded an article from The New York Times titled "Never Mind the Internet, Here's What's Killing Malls." Its ironic that everyone thinks the internet is killing retail stores, but the article states that although e-commerce is growing, it represents only 11% of the entire retail sales total. "The three major economic forces that have a bigger impact on brick-and-mortar retail other than the internet is Big Box Stores, Income Inequality and Services Instead of Things."
So, while the retail market is changing drastically and people are shifting their spending habits into services instead of things, we have to adjust with the times and work harder than ever to stay in this market.