‘FEEL GOOD! – Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.
Based on many decades of success in its core segment of trousers, the label has expanded its strengths to include knitwear, shirts, licences and outdoor clothing for men and women.
BRAX has always put great emphasis on its core brand values of quality, fit and reliability, and expresses these in every endeavour. The company has set itself the goal and aspiration of offering high-quality products at fair prices and, at the same, time, living up to its ecological responsibilities. This, too, is BRAX’s attitude towards its conscious sense of obligation towards people and nature – FEEL GOOD stands for more than just fashion.’